Hey Blunt Talk Fam! If you've ever been curious about the fast-growing cannabis market in New York and what it takes to succeed, you’re in for a treat. Our CEO, Jason Ambrosino, recently shared his journey on the Thinking Outside The Bud podcast, giving listeners an inside look at how we’re navigating the industry and staying ahead of the game.
From Combat to Cannabis
Jason’s journey into cannabis started after retiring from the Army, where he experienced firsthand how cannabis offered a better alternative to the multiple medications prescribed to him by the VA. He knew this plant could make a difference for other veterans, so he launched Veterans Hemp Market with one goal: to provide safe, accessible products to those who need them most.
In the podcast, Jason dives deep into how the Farm Bill in 2019 opened up opportunities, and how his decision to focus on veterans and accessible pricing laid the foundation for success. But it wasn’t without challenges—New York’s regulations are tough, and prices for cannabis remain high. Our mission? To make this plant affordable, particularly for veterans who rely on it for relief.
Growing through Challenges and Innovation
The cannabis market in New York is one of the most competitive in the world. Jason talks about the early challenges we faced, from navigating legislation to making sure we could keep product prices accessible while maintaining quality. We didn’t just want to compete, we wanted to innovate.
From launching one of the first Delta-8 products in New York, to creating unique offerings like our budget-friendly Moonrocks, Veterans Holdings made sure that customers got the best products without breaking the bank. Jason explains how we “smoked the competition” by cutting prices by $25 on one-gram vapes, ensuring that every dispensary had to carry our product. It was all about building that snowball of market share—now, we’re positioned to keep growing as New York’s cannabis industry expands.
Looking Ahead
Jason’s always thinking ahead. In the next 18 months, as New York opens up to more dispensaries, our goal is to be at the forefront, keeping our brand strong while helping veterans and communities access quality cannabis. From price manipulation to strategic growth, we’re focused on creating brands that will last beyond the trends, always prioritizing the people and the product.
If you want to learn more about Jason’s journey and the future of Veterans Holdings, be sure to check out the full podcast episode here.
Comments