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Jason leads Veterans Holdings with a vision to bring trusted, high-quality cannabis products to market. He’s focused on building long-term partnerships and creating opportunities for growth across the industry.

Sonja wears many hats, from overseeing daily operations to working directly with buyers. She’s hands-on with sales and committed to making sure every partner feels supported.

Krystle focuses on building relationships and driving new opportunities. She works side by side with partners in sales to connect the right products with the right markets.

Pete brings deep product knowledge and reliable support to every account. He works closely with buyers to identify top performers and make sure they have the right products to grow in their region.

Chris brings a customer-first mindset and strong communication to every partnership. He works closely with buyers to understand their needs and ensure they have the right products to succeed in their region.

Kenwill drives the marketing across all VCC brands, creating sales materials, product launches, and campaigns that connect with buyers. He works closely with the sales team to make sure partners have the tools and support they need to grow.